TREES ARE OUR ROOTS

Our Father-Daughter Team & How It All Began

In 1992, Scott Alyn’s life took a turn. He was struggling with work and the important relationships in his life. Looking for guidance, he felt the deep-ridged bark of a more than one-hundred-year-old cottonwood tree and thought, “I need your help . . . Can you give me some advice?” That was the day he discovered his own True Nature. Scott changed his name to Ilan Shamir, which means “protector of the trees”, and founded Your True Nature to help others seek some well-needed advice.

Just like trees, ideas and children grow up, too. At age 11, Ilan's daughter, Laurel, earned her allowance by typing and packing orders. Now, 20 years later, Laurel has taken the lead with her love of the earth and a vision for the years ahead. Her proud papa still lends a helping hand while taking life a little easier now. We remain committed to honoring the planet by inspiring you to live your own true nature. 

ILAN'S JOURNEY

Meet Our Team

or how we like to put it, our extended family

BE THOUGHTFUL OF THOSE DOWNSTREAM.

ADVICE FROM A RIVER

We reduce, reuse, recycle, and replant 100% of the paper used in crafting our products.

GO THE EXTRA MILE!

ADVICE FROM A PENGUIN

We work hard to create dazzling products; then we go above and beyond to deliver them with exceptional customer service.

NO VINING!

ADVICE FROM A GARDEN

Positive solutions are imperative to our work environment, which is why we hold staff Group Wisdom meetings. We honor and value every team member's input and unique talents.

STAND TALL & PROUD.

ADVICE FROM A TREE

We are proud of what we do and grateful that nature gives us the wisdom to know what is important.

IT'S OK TO BE A LITTLE OFF THE WALL.

ADVICE FROM A CANYON

We delight in being unique and believe that laughter in the workplace is key.

SPEND TIME IN THE WOODS.

ADVICE FROM A MOOSE

We promote education and connection with nature while encouraging the preservation of its beauty.

STAND IN THE STRENGTH OF YOUR TRUE NATURE.

ADVICE FROM A MOUNTAIN

We develop and distribute products that inspire people and remind them of their truest self.

MAKE POSITIVE RIPPLES.

ADVICE FROM A LAKE

We inspire others to succeed through our creative products and thoughtful business model.

Our Partnerships and the Planet

It takes a village. Learn how we partner on behalf of the planet.

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