In 1992, Scott Alyn’s life took a turn. He was struggling with work and the important relationships in his life. Looking for guidance, he felt the deep-ridged bark of a more than one-hundred-year-old cottonwood tree and thought, “I need your help . . . Can you give me some advice?” That was the day he discovered his own True Nature. Scott changed his name to Ilan Shamir, which means “protector of the trees”, and founded Your True Nature to help others seek some well-needed advice.
Just like trees, ideas and children grow up, too. At age 11, Ilan's daughter, Laurel, earned her allowance by typing and packing orders. Now, 20 years later, Laurel has taken the lead with her love of the earth and a vision for the years ahead. Her proud papa still lends a helping hand while taking life a little easier now. We remain committed to honoring the planet by inspiring you to live your own true nature.
Meet Our Team
or how we like to put it, our extended family
PresidentBe wild and wonderful- Advice from a Wildflower
Operations ManagerStay full of wonder- Advice from a Star
Assistant ManagerThe beauty is in the journey- Advice from a River
Design & Brand ManagerFind your life's porpoise - Advice from a Dolphin
FounderWhen loved ones come home, always run to greet them!- Advice from a Dog
BE THOUGHTFUL OF THOSE DOWNSTREAM.
ADVICE FROM A RIVER
We reduce, reuse, recycle, and replant 100% of the paper used in crafting our products.
GO THE EXTRA MILE!
ADVICE FROM A PENGUIN
We work hard to create dazzling products; then we go above and beyond to deliver them with exceptional customer service.
ADVICE FROM A GARDEN
Positive solutions are imperative to our work environment, which is why we hold staff Group Wisdom meetings. We honor and value every team member's input and unique talents.
STAND TALL & PROUD.
ADVICE FROM A TREE
We are proud of what we do and grateful that nature gives us the wisdom to know what is important.
IT'S OK TO BE A LITTLE OFF THE WALL.
ADVICE FROM A CANYON
We delight in being unique and believe that laughter in the workplace is key.
SPEND TIME IN THE WOODS.
ADVICE FROM A MOOSE
We promote education and connection with nature while encouraging the preservation of its beauty.
STAND IN THE STRENGTH OF YOUR TRUE NATURE.
ADVICE FROM A MOUNTAIN
We develop and distribute products that inspire people and remind them of their truest self.
MAKE POSITIVE RIPPLES.
ADVICE FROM A LAKE
We inspire others to succeed through our creative products and thoughtful business model.